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Winning The 3-Legged Race: When Business and Technology Run Together by Zmud, Trainer, Hoque, Sambamurthy, Wilson

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Chapter 3. Making the Right Investments

 

“If you take Dell and Wal-Mart and Cisco and a few other companies that have excelled in the use of information technology, you quickly conclude that just because everyone has access to the same tools and technology, you don’t get the same results at all; in fact, you have vastly different results.”

 
 --Michael Dell, Chairman, Dell, Inc.

Decisions on business technology[1] investments require structured thinking about business goals. BTM provides an approach for this through its Business-Driven IT Strategy capability.

This chapter shows how this BTM capability[2] aligns the enterprise business strategy, enterprise IT strategy, and IT function strategy to enable corporate goals and deliver desired levels of ...

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