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Winning The 3-Legged Race: When Business and Technology Run Together by Zmud, Trainer, Hoque, Sambamurthy, Wilson

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Chapter 5. Is Your Organization Ready?

 

“One of the things that a digital world allows you to do is run your companies in completely different ways.”

 
 --Jeffrey R. Immelt, Chairman and CEO, GE

How an organization is structured—its roles, processes, and coordination mechanisms—can make or break an organization’s ability to achieve effective BTM.[1] Peter Weill and Jeanne Ross[2] found that even when firms had similar business strategies, those with well-designed structures reaped at least 20 percent greater returns compared to those with poorly designed structures.

This chapter discusses the logic for creating and evolving organizational structures and examines the organizational models that maximize a company’s potential to achieve BTM capabilities. ...

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