CHAPTER 9
WINNING THROUGH INNOVATION
IN 1981, CIBA VISION WAS THE 27TH ENTRANT INTO the U.S. contact lens market. Through a strategy of acquisitions, geographical expansion, and innovation, Ciba Vision grew rapidly. By 1995, it had become a 6,000-person organization, jostling with Bausch and Lomb and Johnson & Johnson for global leadership of the contact lens/lens care market and with Alcon, Allergan, and MSD for leadership in the ophthalmics market. Led by Glen Bradley (CEO), Luzi von Bidder (head of ophthalmics), and Adrian Hunter (head of optics R&D), Ciba Vision provides a wonderful example of winning through innovation—of building an ambidextrous organization, leading innovation streams, and coupling innovation with organizational change. ...
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