O'Reilly logo

Wired for Survival: The Rational (and Irrational) Choices We Make, from the Gas Pump to Terrorism by Margaret M. Polski

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

A

Adams, Harold, 79-81

age and learning, 83

allocortex, 39

Anderson, Laurie, 31

Apple Computer

“1984” commercial, 95

“Lemmings” commercial, 96

“The Argument”’ sketch (Monty Python), 49-50

association cortex, 42

atomic bomb, use of, 2

axons, 34

B

Barsalou, Lawrence, 89, 103

basal ganglia, 42

Bayes’ rule, 111

Berntson, Gary, 92

biases in reasoning process, 91-93

biological value systems, 90-91

bipolar neurons, 34

Booz Allen Hamilton, 116

brain

association cortex, 42

basal ganglia, 42

brainstem, 38

cerebellum, 38

cerebral cortex, 38

allocortex, 39

corpus callosum, 39

function of, 40–42

hemispheres, 39

hypothalamus, 41

mesocortex, 39

neocortex, 39

thalamus, 41

cerebrum, 38

frontal lobe, 42

functional anatomy, 42

glial cells, 33

hippocampus, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required