15 Alicia Escobosa’s Catering
Sustaining a Business
Roberto Tolosa1
She started a catering business out of necessity. She grew it through hard work, learning through formal courses and from other large-scale restaurant operations about the best ways to scale up. The economic and financial crisis posed many challenges, prompting her to revisit the assumptions underlying her business strategy.
Figure 15.1 Alicia Escobosa Logo
At the beginning of the 1980s, in Culiacán, Mexico, Alicia Escobosa managed her household and took care of her children while her husband was away for work. Whenever she found spare time, she would prepare some dishes for ...
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