Conclusion
Women Ascendant
A Future of Parity, Power, and Influence
The female economy will contribute to leading the world out of economic crisis. The commercial opportunity to serve women remains enormous. Organizations that enable women to participate are more successful. Even as women are better served, their fundamental satisfactions and dissatisfactions are unlikely to change. Women want a better handle on time, more connection, and fulfillment in their lives. Suppliers that focus on the dissatisfactions of women in their categories will generate growth and value.
We write in the midst of a severe economic downturn. This worldwide crisis will certainly have an effect on the rise of women—as individuals, wage earners, relationship ...
