Contents

Introduction: A Revolutionary Opportunity

Part I: The Female Economy

1 The World’s Most Demanding Consumers

2 The Archetypes and Life Stages

3 Brands That Understand

Part II: The Key Categories

4 Food: Answering the Daily Question “What’s for Dinner?”

5 Fitness: Still Looking for a Holistic Solution

6 Beauty: The Next Product Needs to Do It!

7 Apparel: Always Hunting, Never Satisfied

8 Categories of Greatest Dissatisfaction: Financial Services and Healthcare

Part III: Women Worldwide

9 The Low-Growth Economies: Europe and Japan

10 The Optimistic Economies: BRIC, Mexico, and the Middle East

11 Women Want More for the World

 

Conclusion: Women Ascendant: A Future of Parity, Power, and Influence

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