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The World’s Most Demanding Consumers
Women have achieved a great deal but still have important dissatisfactions. The triple time challenge: “Too many demands on my time. Do not have enough time for me. I have conflicting priorities.” They have the double duty of working at the job and working at home, and they wage a battle for balance. Despite the complexity of their lives, women are generally optimistic. Women want products and services that help leverage time, facilitate connection, and contribute to happiness for themselves and their families.
Although Nicole Green has a great deal to be thankful for, she still wants more.
At 43, she is slim, youthful, and fit. She is in a stable marriage to a nice guy. They both have good jobs, ...
