4.
Food
Answering the Daily Question “What’s for Dinner?”
Food is both a pleasure and a challenge for women. Even primary categories like food hold rich opportunities for transformation. Companies can add value, improve time savings, increase the health, safety, and ego benefits. Women worldwide do most of the food preparation for their families. They want suppliers to combine healthy choices, convenience, and affordability. Women see food as adventure and education.
WOMEN AND FOOD
Food presents a pleasurable problem to women. Women say food is their greatest source of satisfaction and the top category in which they will trade up. Meals offer opportunities for connection with family, friends, lovers, and potential lovers. Providing meals ...
