6.
Beauty
The Next Product Needs to Do It!
Women seek beauty that combines physical appearance, fitness, health, and wellness. Science and technology play a major role in beauty products and services. The beauty industry has exploded in size, number of brands, and types of delivery channels. Women always hope that the next thing will bring a better answer. Markets are elastic. You compete for scarce disposable income across categories. Every day, a woman makes painful trade-offs between herself and family members. She wants you to reach out to her. She will tell her many friends of your winning moves and your failures.
Diana Beck devotes more time to the quest for beauty than most women do. A look inside her medicine cabinet reveals almost ...
