7.
Apparel
Always Hunting, Never Satisfied
Most women are not size six and don’t like to be reminded of the fact. Suppliers that provide a “fit” guarantee will earn loyalty and save time. The growth is in fashion that is affordable. A woman is always looking for the “next” thing. Companies that sit still will get swallowed up.
As we have seen, women go to great lengths to eat well, hold their weight in check, and keep their skin, hair, and face smooth and beautiful. But all their efforts come to naught if the clothes they wear don’t reflect the image of themselves they want the world to see. A woman’s size six figure and perfect skin are of little use if she looks as though she just rolled out of bed or if her clothes are ill-fitting ...
