8.
Categories of Greatest Dissatisfaction
Financial Services and Healthcare
Women are dissatisfied with available products and services in a few categories, financial services and healthcare in particular. There are important inflection points in a woman’s life when money is in motion and when she most needs help and is open to change. Key opportunities: providing women with information, respect, and rewards. Investment and life insurance are open space for the female consumer. These categories will become hotbeds of competition for both new and old dollars. Be there first.
I n many categories, women are well served by companies that can deliver products and services to meet their wants and needs, and we’ve described several of them ...
