10.

The Optimistic Economies

BRIC, Mexico, and the Middle East

The developing economies face high birthrates, fast population growth, increasing demand for goods and services, and too few jobs, but are still quite optimistic about the future. China believes in itself. India sees still more growth. Women in the Middle East have less stress and less control. Cultural stereotypes have a basis in attitudes, controls, access to education, and ambition. Women in the developing world want high-quality branded goods. They aspire to a better life and are willing to sacrifice the “now” for their children’s future.

Although developing societies face many troublesome issues—including high birthrates, rapidly growing populations, high demand for ...

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