Women want more.

More what? Above all, more time. More understanding would be good, too, especially of the complexities that come with playing multiple roles. More value and satisfaction from the products and services they buy. More love, of course. (We could all use a little more of that.) More money? Not really. For most women, money is not the point.

From whom do women want more?

You. The businesspeople who develop products, run companies, shepherd brands, manage retail operations, and provide services. You, the husbands and partners who may actually earn less than the women in your lives and who also do less work around the house. You, the policy makers who don’t do enough to help women with the particular challenges that come ...

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