Appendix A. Migrating from is a great place to start your WordPress venture, and many fans stay there forever. But there are several reasons to strike out on your own and set up a self-hosted WordPress site. Most commonly, it’s because you want to customize your site beyond what allows.

Here are the two features that can compel otherwise happy users to move on:

  • Themes. site owners can choose from a collection of barely 200 themes, while self-hosters get to pick from well over 1,000 themes in the WordPress theme repository (and still more if you’re willing to trawl the Web). More important, self-hosters can modify themes without restriction, which lets you do everything from swapping in your favorite Google font for headlines (“Using Fancy Fonts”) to redesigning the site so that it works like a product catalog (Chapter 14).

  • Plug-ins. You can’t add plug-ins to a site. You’re limited to a very small set of preinstalled plug-ins, chosen by Automattic. But on a self-hosted site, you have your choice of thousands of plug-ins that can extend your site with useful features, like better search optimization (“Boosting SEO with a Plug-In”), new tools for multiauthor collaboration (“The Post Approval Process for Contributors”), and money-making options like ads and donation buttons (“Signing Up with PayPal”).

Making the jump from to a self-hosted site can be awkward, but it’s nothing you can’t handle. ...

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