Write a Business Plan ...In No Time

Table of contents

1. Table of Contents (1/2)
2. Table of Contents (2/2)
3. Introduction (1/2)
4. Introduction (2/2)
5. I: Get a Plan!
   1. 1 Business Plan Basics
      1. What Is a Business Plan?
      2. Getting the Most Benefit from Your Business Plan
      3. Understanding the Three Types of Business Plans
      4. Avoiding Common Business Plan Errors
      5. Summary
   2. 2 Understanding the Elements of a Business Plan
      1. Answering the Essential Questions
      2. Pulling It Together—The Business Plan Elements
      3. Summary
6. II: Who and Why?
   1. 3 Getting Started: Introducing Your Plan and Identifying Your Mission and Goals
      1. Formatting the Plan
      2. Defining Your Mission Statement and Company Objectives
      3. Write the Plan!
      4. Summary
   2. 4 Preparing Your Company Overview
      1. Identifying Your Company
      2. Identifying Current and Potential Funding Sources
      3. Describing Strategic Alliances
      4. Write the Plan!
      5. Summary
   3. 5 Describing Your Product or Service
      1. Showing What Your Business Sells (1/2)
      2. Showing What Your Business Sells (2/2)
      3. Outlining Production Processes
      4. Write the Plan! (1/2)
      5. Write the Plan! (2/2)
      6. Summary
   4. 6 Presenting Your Organizational Structure and Management Team
      1. Describing Your Organizational Structure
      2. Writing Your Description and Creating an Organizational Chart
      3. Write the Plan! (1/2)
      4. Write the Plan! (2/2)
      5. Summary
7. III: Where and How?
   1. 7 Describing Your Marketplace
      1. Doing the Research
      2. Defining Your Market Segment—Targeting the Customer
      3. Analyzing Your Industry, Its Participants, Your Market, and Market Trends
      4. Write the Plan!
      5. Summary
   2. 8 Crafting Your Marketing Strategy
      1. Creating a Marketing Strategy
      2. Acquiring Customers (1/2)
      3. Acquiring Customers (2/2)
      4. Retaining Customers
      5. Monetizing Customers
      6. Creating a Public Relations Plan
      7. Describing Your Sales Strategy
      8. Write the Plan! (1/2)
      9. Write the Plan! (2/2)
      10. Summary
   3. 9 Listing Your Distribution Channels
      1. Describing Your Real-World Presence and Distribution Channels
      2. Describing Your Digital Presence and Distribution Channel
      3. Write the Plan!
      4. Summary
   4. 10 Describing Your Competition
      1. Describing the Competitive Environment
      2. Write the Plan!
      3. Summary
   5. 11 Describing Your Business Risks
      1. Listing Your Business Risks
      2. Describing Your Risk Management Strategy
      3. Write the Plan!
      4. Summary
8. IV: When and How Much?
   1. 12 Creating Your Implementation Plan
      1. Detailing the Startup Phase—The Zero Months
      2. Describing the First Year
      3. Outlining the Three to Five Year Plan
      4. Write the Plan!
      5. Summary
   2. 13 Writing Your Financial Plan
      1. Presenting Persuasive Financials
      2. Writing the Pro Forma
      3. Organizing Your Financial Statements
      4. Write the Plan!
      5. Summary
9. V: The Pitch
   1. 14 Presenting Your Executive Summary
      1. Organizing Your Executive Summary
      2. Write the Plan!
      3. Summary
   2. 15 Presenting Your Plan
      1. Creating the Elevator Pitch
      2. Presenting Your Plan to Investors and Management
      3. Summary
10. VI: Helpful References
    1. A: Sample Business Plan
       1. 1. Executive Summary
       2. 2. Company Summary
       3. 3. Services
       4. 4. Market Analysis Summary
       5. 5. Strategy and Implementation Summary
       6. 6. Management Summary
       7. 7. Financial Plan
    2. B: Sample Elements
       1. Full Pro Forma
       2. Pro Forma Income Statement
       3. Pro Forma Statement of Cash Flow
       4. Balance Sheet
    3. C: References and Resources
       1. Marketing Websites
       2. Free Marketing E-Newsletters
       3. Financial Information
       4. Business Plans and General Business Information
       5. Technology Solutions
       6. Legal Information
       7. Tax Information
       8. National Association for the Self-Employed
       9. Minority Business Information
       10. Women's Business Information
    4. D: Funding Your Business
       1. Outlining Your Use of Funds
       2. Describing Funding Sources
       3. Creating an Exit or Payback Strategy
       4. Summary
11. Index
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G - H
    8. I
    9. J - K - L
    10. M
    11. N - O
    12. P
    13. Q - R
    14. S
    15. T
    16. U - V
    17. W
    18. X - Y - Z