Writing for Social Media

6 HOW TO WRITE FOR SOCIAL MEDIA ON FACEBOOK, LINKEDIN, TWITTER AND THE REST

Each social network has its limits. We’ve already explored the physical limits, such as Twitter’s maximum character limit, but others are less quantifiable, such as online readers’ tendency to speed-read everything.

In this chapter we’ll discover not just how much room each social network gives you, but how to make every character count.

HOW TO WRITE FOR EVERY SOCIAL NETWORK

First of all, it’s always worth checking whether your chosen networks have their own style guides. For example, email marketing firm MailChimp has a very good ‘Writing For Social Media’ section in their Content Style Guide,¹⁸ while Facebook has a guide to writing effective business adverts¹⁹ and ...