Opt Out of Advertiser Cookies
Advertisers on Yahoo! might set browser cookies to track patterns, but you can tell them you’d rather not be tracked.
Browser cookies are an important piece of web technology that sites like Yahoo! rely on to give you a personalized experience at their site. Without cookies, Yahoo! wouldn’t be able to let you choose your own news sources at My Yahoo!, watch your favorite stocks at Yahoo! Finance, or even send email with Yahoo! Mail. The cookie itself is simply a small bit of text that resides on your computer. When the cookie is set by a site such as Yahoo!, only that site can access the cookie’s text in the future. The cookie lets Yahoo! know that a particular user is browsing its site, and Yahoo! can bring up saved preferences and settings for that particular user for future visits.
Cookies at Yahoo!
Cookies aren’t inherently good or bad; such a judgment just depends on how they’re used. You should be aware of how cookies are used, so that you can decide for yourself whether you want them to be set on your computer. You can view Yahoo!’s privacy policy regarding its use of cookies at http://privacy.yahoo.com.
In addition to the cookies that Yahoo! sets in order to remember your settings, Yahoo! allows other companies to set cookies through its web site. One of the ways Yahoo! makes money is through advertising, and Yahoo! sells sections of its pages to other companies. These other companies (called third parties) might set cookies that are in no way ...
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