Browse the Yahoo! Directory
When you don’t know exactly what you’re looking for, the Yahoo! Directory might be able to help you find it.
Yahoo! started in 1994 as Jerry Yang and David Filo’s organized list of favorite sites they’d found on the Web. Yahoo! has grown into much, much more, and many people think of Yahoo! as strictly a search company. Searching is great when you have a fairly good idea of what you’re looking for, but the Yahoo! Directory is a great place when you’d rather browse.
Searching Versus Browsing
There are two different kinds of shoppers, and they illustrate the difference between searching and browsing. Some shoppers know exactly what they’re after and they want to find a store that carries that item, locate it in the store, and purchase it as quickly as possible. As with a web search, it helps to know a bit about what you’re looking for if this is your style. Other shoppers want to explore a particular store, see what the store offers, and choose an item if the right one comes along. This style of browsing is suited to people who want to get a larger survey of items in a particular category before they necessarily decide what they’re looking for.
Search forms are obviously built for searching. Directories are built for browsing. Unlike Yahoo! Search results, the Yahoo! Directory doesn’t try to include every page it can find from across the Web. Instead, the sites listed in the directory are hand picked and reviewed by paid Yahoo! editors.
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