Your Google® Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics, and Website Optimizer

Introduction

Welcome to Your Google Game Plan for Success! My name is Joe Teixeira, and I am honored to be the author of a book on this fantastic, rich, deep, and insightful subject. I hope it will help you expand your knowledge of some of Google's greatest products.

Whether you just started doing online marketing yesterday or have been doing it for 20 years, I believe — no, I know — you can get a lot from this book. If you're fairly new to the Internet and have just started as a marketing manager or web designer, or have even started your own business, you'll be able to learn how to get comfortable (and good) with Google AdWords, Google Analytics, and Google Website Optimizer. You'll learn a boatload of techniques and tactics for using these great tools, obtaining insights from them, and, of course, significantly increasing your chances of making money.

If you've been doing business online for a number of years, either on your own or for your organization — small, medium, or large — this book is going to serve two purposes. First, it's going to serve as a very handy desk guide: as you'll see by flipping through the pages, there's lots of information gathered from lots of different places, including a healthy amount of my own personal experiences and ideas that are not available anywhere online. This book is going to give you insights, knowledge, and angles that you may not have considered before.

If all those who read Your Google Game Plan for Success can learn at least three new ...