CHAPTER 5image

Strong Language: Build It Up

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It’s not how strongly you feel about your topic, it’s how strongly they feel about your topic after you speak.

— TIM SALLADAY

How fast can you read the text in this block?

Aocdcrnig to a rsereearch at Cmabrigde Uinervtisy, it dse-no’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Olny 57% of plepoe can do it.*

Interesting, huh?

The ...

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