O'Reilly logo

Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach by Janmejaya Sinha, Knut Haanaes, Martin Reeves

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 7

AMBIDEXTERITY

Be Polychromatic

PepsiCo: Practicing the Art of Ambidexterity

When you think of PepsiCo, the first thing that comes to mind is likely its iconic carbonated drink, one of the most famous brands in the world. But PepsiCo is a much more diverse company. In all, it has twenty-two food and beverage brands worth more than $1 billion, and more than forty others worth between $250 million and $1 billion. Lay’s, Walkers, Lipton, Quaker Oats, and Mountain Dew are just some of the household names that PepsiCo manages. The company is geographically diverse too. Today, PepsiCo operates all around the world—only 50 percent of its sales come from the United States and Canada.1

As a result of this breadth, PepsiCo needs to employ multiple ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required