Your Strategy Needs a Strategy

CHAPTER 7

AMBIDEXTERITY

Be Polychromatic

PepsiCo: Practicing the Art of Ambidexterity

When you think of PepsiCo, the first thing that comes to mind is likely its iconic carbonated drink, one of the most famous brands in the world. But PepsiCo is a much more diverse company. In all, it has twenty-two food and beverage brands worth more than $1 billion, and more than forty others worth between $250 million and $1 billion. Lay’s, Walkers, Lipton, Quaker Oats, and Mountain Dew are just some of the household names that PepsiCo manages. The company is geographically diverse too. Today, PepsiCo operates all around the world—only 50 percent of its sales come from the United States and Canada.¹

As a result of this breadth, PepsiCo needs to employ multiple ...