1. Rita G. McGrath, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Boston: Harvard Business Review Press, 2013).
2. Martin Reeves, Claire Love, and Philipp Tillmanns, “Your Strategy Needs a Strategy,” Harvard Business Review, September 2012.
3. The discussion of Mars throughout this book comes from Paul S. Michaels (Mars CEO), interview with authors, April 2014, and is supplemented by other sources where indicated.
4. Tata Consultancy Services, “Corporate Facts,” About TCS, accessed May 7, 2014, www.tcs.com/about/corp_facts/Pages/default.aspx; Times Internet Limited, “Circuit of Glory,” “Times of Tata,” Economic Times, May 14, 2014, http://economictimes.indiatimes.com/timesoftata.cms ...