January 2011
Beginner to intermediate
368 pages
7h 8m
English
Shows how to use YouTube for effective business marketing and is now updated to include new business related YouTube features
Includes case studies -- examples of businesses, large and small, who are successfully using YouTube as part of their online marketing mix
Includes 4 new chapters that cover the newly added business-related features on You Tube.
In one month over 70 million people viewed more than 2.5 billion videos on YouTube.com