January 2011
Beginner to intermediate
368 pages
7h 8m
English
Content preview from YouTube® for Business: Online Video Marketing for Any Business, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
Numbers
3GP file format, 74
.3gpp extension, 74
.3gpp2 extension, 74
4K video, 71
720p resolution, 70
1080i resolution, 70
1080p resolution, 70
A
accentuating contrast, 143
Add as Friend link, 195
Adobe Flash Player Settings dialog box, 86
Adobe Premiere Elements, 126-127
Adobe Premiere Pro CS, 131
advanced metrics
call-to-action, 217
community, 216
demographics, 215
discovery, 214-215
hot spots, 216-217
views, 212-213
advertising videos, 235
CPM (cost-per-thousand) advertising, 244
PPC (pay-per-click) advertising, 244-245
YouTube Promoted Videos
CPC (cost per click), 250-251
creating, 246-251
defined, 244
explained, 245-246
keywords, 249-250
Promoted Videos Dashboard, 251-254
after-sale support, 269-270
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.