16. Step 7: Become a Social Conductor
So, What Is a Social Conductor, Exactly?
A social conductor is a brand ambassador who knows how to leverage the power of social media through CPP and the use of social media tools.
A social conductor is a brand ambassador who knows how to leverage the power of social media through Cross Platform Promotion (CPP)—as we introduce in Chapter 17, “Step 8: Introducing Cross Platform Promotion”—and the use of social media tools to build a structure of social media integration that unites the various platforms to unify a brand message.
In essence, we can look upon a social conductor as the conductor of an orchestra, ...
Get Zero to 100,000: Social Media Tips and Tricks for Small Businesses now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
