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Zero to 100,000: Social Media Tips and Tricks for Small Businesses by Dean Anthony Gratton, Sarah-Jayne Gratton

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16. Step 7: Become a Social Conductor

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So, What Is a Social Conductor, Exactly?

A social conductor is a brand ambassador who knows how to leverage the power of social media through CPP and the use of social media tools.

A social conductor is a brand ambassador who knows how to leverage the power of social media through Cross Platform Promotion (CPP)—as we introduce in Chapter 17, “Step 8: Introducing Cross Platform Promotion”—and the use of social media tools to build a structure of social media integration that unites the various platforms to unify a brand message.

In essence, we can look upon a social conductor as the conductor of an orchestra, ...

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