May 2020
Beginner to intermediate
7 pages
13m
English
book
Why Smart Companies Are Giving Customers More Data
by Barbara H. Wixom, Ronny M. Schüritz, Killian Farrell
Overview
Companies looking for ways to stand out from their competition can offer customers data products that enhance the product or service the customer originally came looking for. This “data wrapping” technique is an innovative option to increase a product’s value to the customer — and maximize its profitability.
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