September 2023
Intermediate to advanced
7 pages
16m
English
article
How to Have Better Strategy Conversations About Monetizing Data
by Barbara H. Wixom, Cynthia M. Beath, Leslie Owens
Overview
Many organizations fail to make good decisions about their data monetization strategies because their leaders lack a shared understanding of how to discuss them. This confusion can impede efforts to derive more value from the company’s data assets through improvements or innovation. This article shares a simple, practical matrix approach that can help remove friction from discussions about monetizing data and identify areas of business opportunity, now and in the future.
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