September 2023
Intermediate to advanced
7 pages
16m
English
article
How to Have Better Strategy Conversations About Monetizing Data
by Barbara H. Wixom, Cynthia M. Beath, Leslie Owens
Content preview from How to Have Better Strategy Conversations About Monetizing Data
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How to Have Better Strategy Conversations About Monetizing Data
Leaders can’t identify and manage data monetization opportunities if they can’t productively discuss the topic. Try this practical matrix approach.
Companies can’t manage what they don’t measure. They also can’t manage what they can’t discuss. Take the term data monetization: Definitions range from the narrowly focused “selling data sets” to the overly broad “creating benefits from data.” Too little consistency among curricula in academia and too much siloed business thought leadership only add to the proliferation of data babel. When leaders try to have productive conversations about a data monetization strategy ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.