Establish a Consistent Style of SpeechCreate a Lexicon of Preferred Language and PhrasingChoose Language to Put Customers at Ease, Not to Dominate ThemConcentrate Your Language Efforts on the Key Customer Moments: Hellos, Good-Byes, and the Times When Things Fall ApartShut Up Sometimes: The Artie Bucco PrincipleWords Have Their LimitsShow, Don’t Tell (And Don’t Ever Just Point)Phone and Internet Language and Communication Pointers