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Making Projects Work: Effective Stakeholder and Communication Management

Name: Making Projects Work: Effective Stakeholder and Communication Management
Author: Lynda Bourne
ISBN: 9781498734752

by Lynda Bourne

February 2015

Intermediate to advanced

260 pages

6h 37m

English

CRC Press

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Introduction
The Components of Success
About the Author
1
Making Projects WorkIntroductionThe Communication EcosystemDefinitionsGovernanceStrategic Management of Projects (Project Governance)What Should the Boundaries of the Project Be?Communication Influences Project OutcomesThe Reality CheckThe Project Manager as Superhero: Represents the Hero Component of Project Management CultureThe Schedule and the Gantt Chart Are Truth: Represents the Symbol Component of Project Management CultureProject Reports Are Clear Representations of Project Progress: Represents the Rituals Component of Project Management CultureOperating within the Power Relationships of the Organization Is Manipulation: Represents the Value Component of Project Management CultureRisk Management Is a Rational Process: Represents the Value Component of Project Management CultureConclusion
2
Stakeholders and Organizational ValueIntroductionWhat Is a Stakeholder?A Stakeholder Has a StakeInterestRightsOwnershipContribution of Knowledge (or Experience)Contribution of SupportStakeholder EngagementImplications for Successful Stakeholder Engagement in ProjectsExpectationsAskingResearchSurveysStakeholder TheoryApproaches to Stakeholder RelationshipsDimension 1: Political Perspectives of StakeholdersDimension 2: Purpose and Objectives of Considering StakeholdersDimension 3: Value of Considering StakeholdersDimension 4: Consideration of the Stakeholder Intervention LevelDimension 5: Consideration of the Degree of Stakeholder EnforcementOrganization Activities and Stakeholder CommunitiesHow Many Stakeholders?Analyzing the Stakeholder Community with the Stakeholder CircleManaging Stakeholder RelationshipsStep 1: IdentifyStep 2: Prioritize: How to Understand Who Is ImportantPowerProximityUrgencyThe Prioritization ProcessStep 3: Visualization: Presentation of Complex DataStep 4: EngageApplication of Attitude in Organizations TodayExamples of Engagement ProfilesStep 5: Monitor the Effectiveness of the CommunicationThe Value of Effective Stakeholder EngagementZero Cost of QualityValue to the OrganizationOn Time/On Budget DeliveryValue to StakeholdersValue to the Project or the OrganizationValue to the TeamConclusion
3
Focus on Leadership: Theories for Leading and ManagingIntroductionWhat Is a Team?A History of ManagementHenri Fayol: Functions of ManagementScientific Management (Frederick Taylor)The Hawthorne Experiments and Their FindingsMaslow’s Hierarchy of NeedsHerzberg’s Hygiene TheoryMcGregor’s Theory X and Theory YTheories of LeadershipThe Leadership of Ernest ShackletonGoleman’s Leadership StylesTrait TheoryTransactional LeadershipCharismatic LeadershipTransformational LeadershipSituational LeadershipAuthentic LeadershipVroom’s Expectancy Theory and Decision ModelMaking DecisionsDefine the ProblemThe Decision-Making Process: Who Should Be Involved?How Can We Minimize the Effect of Personal Preference and Bias?Alternatives: How Do You Prioritize Alternatives? Reduce Uncertainty?Implement the Solution and Review the Effectiveness of the ImplementationConclusion
4
Focus on Downwards: The Practicalities of Leading the Project TeamIntroductionEmotional IntelligenceThe Nature of TeamsTeam Formation and ConstructionAgile TeamsThe Leaders’ Role in Successful Agile ProjectsVirtual TeamsTheories of Team DevelopmentTuckman’s Model of Team FormationFormingStormingNormingPerformingAdjourningHow This Model Is UsefulHow Good Is This Model?Swift TrustSwift Trust Works WhenThe Tool Kit of a LeaderMotivationCounteracting Social LoafingOther DemotivatorsDelegation and MotivationDelegationThe Benefits of DelegationFeedbackGiving Negative FeedbackPreparing to Give FeedbackManaging ConflictBlake and Mouton’s ApproachInterventions to Minimize Potential ConflictCoachingConclusion
5
Focus on Managing UpwardsIntroductionThe Managers’ DilemmaMaking the Transition to the Executive LevelFive Levels of LeadershipThe SponsorThree Important Rules for Sponsor EngagementPower within OrganizationsDealing with Difficult StakeholdersHelping the Sponsor Help You (and Your Project)When the Sponsor Leaves the ProjectManaging Relations with Senior StakeholdersBuilding TrustDealing with Difficult BossesThe Incompetent BossMicromanagerGives Unclear Instruction, Is DisorganizedBlames Others or Takes Undue CreditActs Like a Tyrant or a “Game Player”Saying NoIntelligent DisobedienceConclusion
6
Focus on Sidewards and Outwards StakeholdersIntroductionSidewards and Outwards StakeholdersSidewards StakeholdersOutwards StakeholdersNetworksDefinitionsDifferent Types of NetworksDegrees of SeparationThe Power of NetworksEmotions and NetworksApplying the Theories of Networks to Managing the Expectations of StakeholdersSocial MediaUsing Social Media Effectively in ProjectsLinkedIn and Social DistanceFinding Influence Networks around the Project Stakeholder CommunityTraps in Building NetworksAvoiding the TrapsNegotiationWhat Is Negotiation?Four Concepts of NegotiationBATNA: Best Alternative to a Negotiated AgreementReservation PriceZOPA: Zone of Possible AgreementValue Creation through Trade-offsThe Negotiation ProcessConclusion
7
Culture and Other Factors that Influence CommunicationIntroductionPerception and “Reality”The Role of the BrainThe Brain Hardwires Everything It Can“You Create Your Own Reality”How Do We Know These Things?PersonalityCultureIn-Group/Out-GroupDimensions of CulturePower DistanceIndividualism/CollectivismMasculinity/FemininityUncertainty AvoidanceLong-term/Short-term OrientationIndulgent/RestrainedGenerational CultureProfessional CultureGenderThe Social Context of GenderGender StereotypesGender PrimingWorkplace DiscriminationGender DifferencesDiscourse: The Sharing of InformationOrganizational CultureMeetingsPlanning and ControlTheories of MotivationConclusion
8
CommunicationIntroductionTypes of Stakeholder CommunicationCommunication CompetenceWhat Is Communication?Aspects of Successful Communication: The Power of WordsMetaphorsPersuasionActive ListeningCommunication EssentialsDefining the PurposeUnderstanding the Recipient of the CommunicationMonitoring Implementation and Measuring EffectivenessAristotelian CommunicationPreparing for Effective CommunicationThe Message: Format and ContentIn Conclusion: Putting It All Together

References

Overview

This book provides a framework for understanding and managing factors required for achieving successful project and program outcomes. It presents guidelines to help readers develop an understanding of governance and its connection to strategy as the starting point for decisions on what work needs to be done. The book describes how to craft appropriate communication strategies to develop and maintain successful relationships with stakeholders. It highlights the strengths and weaknesses of existing project controls and outlines effective communication techniques for managing expectations and acquiring the support required for successful delivery.

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