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Salesforce for Beginners - Second Edition
book

Salesforce for Beginners - Second Edition

by Sharif Shaalan, Timothy Royer
October 2022
Beginner
532 pages
10h 21m
English
Packt Publishing

Overview

Salesforce for Beginners provides a complete introduction to the Salesforce platform, covering essential topics from CRM fundamentals to advanced administrative tools. Throughout the book, you'll learn how to automate tasks, enhance marketing strategies, manage data security, and implement business processes using Salesforce Flow.

What this Book will help me do

  • Understand the fundamentals of Salesforce, including CRM concepts and lead management.
  • Learn how to create and automate workflows and tasks using Salesforce Flow.
  • Gain insights into Salesforce's tools for reports, dashboards, and business analysis.
  • Develop a strong foundation in Salesforce administration, security, and customization.
  • Apply knowledge in real-world scenarios with hands-on exercises and case studies.

Author(s)

Sharif Shaalan and Timothy Royer are experienced Salesforce professionals with years of expertise in CRM solutions, business process optimization, and enterprise software training. They bring practical insights and a user-friendly approach to teaching Salesforce concepts to a range of learners, creating a step-by-step, approachable guide for newcomers.

Who is it for?

This book is designed for individuals new to Salesforce looking to learn the platform from scratch. It's ideal for administrators seeking to develop their Salesforce skills or anyone beginning their journey toward a Salesforce-focused career. No prior experience with Salesforce is required, making it accessible to all entry-level users aiming to enhance their capabilities in managing sales and marketing operations.

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Publisher Resources

ISBN: 9781803239101