August 2018
Intermediate to advanced
239 pages
4h 15m
Chinese
Overview
从表面上看，设计实践和数据科学没什么关系。但实际上，它们的目标都是协助设计师与产品经理了解用户，打造非凡的数字化体验。数据能够提升设计，设计能体现数据的价值。
这本实用指南将向你展示，如何通过数据驱动的A/B测试进行决策，从设计微调至大范围的用户体验概念，以真实的实践案例，阐述如何将数据驱动的设计融入产品设计流程。
- 了解数据、业务与设计之间的关系
- 切实了解数据、数据类型和A/B测试构成
- 借助实验框架定义机会、构建假设、测试不同方案
- 基于关键指标与业务目标构建假设
- 针对可行性最强的假设，设计解决方案
- 分析A/B测试结果，制定下一步行动计划
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