STEP THREE

Collecting Relevant Data

OVERVIEW

Planning your data collection

Choosing among types of data collection

Identifying data sources

Maximizing data validity and reliability

As a result of the work you completed in Steps 1 and 2, you are ready to begin collecting the data needed for strategic planning decision making. Data collection is often the most time-intensive part of strategic planning. If it's not done wisely, valuable time will be wasted on unnecessary activities or error-ridden data will be used to make important decisions that will affect the organization's short- and long-term health. Although you want the data you collect to be as complete as possible, don't collect it simply because you feel you must or because it seems ...

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