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10 Steps to Successful Strategic Planning by Teri Lund, Susan Barksdale

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STEP ONE

Laying the Foundation

OVERVIEW

Defining the scope

Identifying outcomes, goals, and objectives

Setting the timeframe

Choosing key players

Mapping advocacy

What is the future of the organization? What practices and procedures will be necessary for operating in the future? What issues face the organization? How does the organization communicate its vision, mission, strategic goals, and tactics to its employees, partners, customers, and stakeholders? How and when are important decisions made? Whether an organization is large or small, for profit or not-for-profit, volunteer-based, academic, or governmental, a strategic plan should answer these questions.

A strategic plan is central to a company's ability to make critical business decisions ...

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