STEP ONE
Laying the Foundation
OVERVIEW
Defining the scope
Identifying outcomes, goals, and objectives
Setting the timeframe
Choosing key players
Mapping advocacy
What is the future of the organization? What practices and procedures will be necessary for operating in the future? What issues face the organization? How does the organization communicate its vision, mission, strategic goals, and tactics to its employees, partners, customers, and stakeholders? How and when are important decisions made? Whether an organization is large or small, for profit or not-for-profit, volunteer-based, academic, or governmental, a strategic plan should answer these questions.
A strategic plan is central to a company's ability to make critical business decisions ...
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