STEP TWO
Scanning the Business Environment
OVERVIEW
Building the project plan
Collecting business info
Conducting a SWOT analysis
Identifying business drivers
Crafting executive interviews
Scanning the business environment is the work of the secondstep in strategic planning. The information gathered during this step will help you decide if the outcomes, goals, and objectives you identified in Step 1 are the right priorities for the organization or unit to pursue. Analyzing what you discover will not only validate if they are correct, but also will tell you if any modifications are needed. This step is enormously important in defining the focus of the strategic plan.
During Step 2, you will research issues your organization faces today and will ...
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