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10 Steps to Successful Strategic Planning by Teri Lund, Susan Barksdale

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STEP TWO

Scanning the Business Environment

OVERVIEW

Building the project plan

Collecting business info

Conducting a SWOT analysis

Identifying business drivers

Crafting executive interviews

Scanning the business environment is the work of the secondstep in strategic planning. The information gathered during this step will help you decide if the outcomes, goals, and objectives you identified in Step 1 are the right priorities for the organization or unit to pursue. Analyzing what you discover will not only validate if they are correct, but also will tell you if any modifications are needed. This step is enormously important in defining the focus of the strategic plan.

During Step 2, you will research issues your organization faces today and will ...

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