
(RAY)
08-13937 Job:08-13923 Title:RP-1000 Ideas x 100 Graghic Designers
#175 Dtp:160(P) Page:106
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Jaakko Pietiläinen,
the man behind Fräck,
founded his agency in
2006. It simultaneously
entails an ambition
towards a total design
concept as well as
a passion for detail.
Nordic design seems
somewhat trendy these
days but Jaakko’s work
continues to reassure us
of the absolute solidity
of his design. His lines
are austere yet playful
and his intelligent use
of typography reflects
formal recognition of the
best balance between
solid theoretical roots
and a passion for ...