CHAPTER NINETHE DISCIPLINE OF CARING ABOUT PEOPLE

“It doesn’t matter how much you know; all that really matters is how much you care.

—Anonymous

How much do you really care about the people who work for you? This question is central to determining your success as a leader and the success of your organization.

Here is a question for you: How much of people’s thinking and decision making is emotional, and how much is logical? The answer is that people are 100 percent emotional. They decide emotionally and then justify logically. To put it another way, the way your people feel about you, the company, your products and services, and themselves when they are at work, is the critical element in their performance, productivity, and output. The way they ...

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