60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals

About the Author

Idris Mootee is the CEO of Idea Couture, a global strategic innovation firm with offices in North America, South America, Europe, and Asia. Idea Couture works with the world’s leading brands to identify their highest-value brand-driven innovation opportunities, address their most critical challenges, develop breakthrough strategies, and create brand equities.

Mootee is a designer, marketer, writer, photographer, public speaker, publisher, business strategist, professor, management consultant, and board advisor. His mission is to bring the principles and processes of design thinking to all business disciplines, from branding and marketing to product development and experience design.

Prior to Idea Couture, Mootee held a number of top strategy positions, including SVP Global Head of Strategy for Blast Radius (WPP), Head of Strategy for Organic (OMNI), Head of Strategy N.A. for CBIZ Technologies (CBIZ), and EVP Head of Strategy for Live Lowe and Partners (IPG). He also designed and taught the Design Thinking for Business Innovation Executive Education Program at the Harvard Graduate School of Design and is a visiting professor for a number of business and design schools internationally. Mootee is a thought-provoking and highly sought-after global speaker on brand-led strategic innovation and new game strategy. He spends most of his time between London, San Francisco, Toronto, and Shanghai.