May 2013
Intermediate to advanced
256 pages
3h 52m
English
Content preview from 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Author
Idris Mootee is the CEO of Idea Couture, a global strategic innovation firm with offices in North America, South America, Europe, and Asia. Idea Couture works with the world’s leading brands to identify their highest-value brand-driven innovation opportunities, address their most critical challenges, develop breakthrough strategies, and create brand equities.
Mootee is a designer, marketer, writer, photographer, public speaker, publisher, business strategist, professor, management consultant, and board advisor. His mission is to bring the principles and processes of design thinking to all business disciplines, from branding and marketing to product development and experience design.
Prior to Idea Couture, Mootee held a number of top strategy positions, including SVP Global Head of Strategy for Blast Radius (WPP), Head of Strategy for Organic (OMNI), Head of Strategy N.A. for CBIZ Technologies (CBIZ), and EVP Head of Strategy for Live Lowe and Partners (IPG). He also designed and taught the Design Thinking for Business Innovation Executive Education Program at the Harvard Graduate School of Design and is a visiting professor for a number of business and design schools internationally. Mootee is a thought-provoking and highly sought-after global speaker on brand-led strategic innovation and new game strategy. He spends most of his time between London, San Francisco, Toronto, and Shanghai.
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.