May 2013
Intermediate to advanced
256 pages
3h 52m
English
Content preview from 60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents
Brand Equity Enhancement (or Dilution) Index
Chapter 02: Branding in a Postmodern Culture
Chapter 03: Strategic Perspectives of Branding
Decision Map for Brand Choices
Decision Map for Brand Leveraging
“Stand for something or you’ll fall for anything!”
Brand Customer Interactions and Relationships Matrix
Chapter 04: Managing Brand Value
Start with Brand Strategy or Business Strategy?
Brand Awareness Is Not the Same as Brand Differentiation
Case Study: Branded House versus House of Brands
Chapter 06: Luxury Brand Marketing
We become consumers of illusions
Chapter 07: Strategic Branding Process
Chapter 08: Strategic Branding Assessment
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.