August 2020
Beginner
344 pages
10h 23m
English
Content preview from 97 Things About Ethics Everyone in Data Science Should Know
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Chapter 23. Spam. Are You Going to Miss It?
John Thuma
With the California Consumer Privacy Act, or CCPA, the laws around personal data and ethics are going to change dramatically. Signed by Governor Jerry Brown in 2018 and put into effect in January 2020, the law aims to establish guidelines and procedures to protect private information for residents of California. The law grants the consumer the right to know what personal information a business has and the business purpose for its collection and monetization, as well as many other things.
The CCPA is a good idea, and many other states will soon follow the lead of California. However, there is a downside to these types of laws. All organizations that are data driven will have to comply with this law or face some steep consequences. And let’s face it: most organizations are data driven! I am sure we all will see a reduction in our email inboxes as organizations tighten their belts on the amount of consumer advertising they do. This will also have an impact on traditional marketing. Robocalls will be greatly reduced. Sounds like a dream come true for many people. However: spam! I think you are going to miss it!
Believe it or not, I love getting some spam from advertisers! I want to know what the next best offer is and whether I am able to get a good deal at the pump. I like receiving messages ...