August 2013
Intermediate to advanced
208 pages
3h 8m
English
Content preview from A/B Testing: The Most Powerful Way to Turn Clicks Into CustomersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
Chapter 1 How A/B Testing Helped Win the White House—Twice
PART I LESSONS LEARNED FROM 200,000 A/B TESTS (AND COUNTING)
Chapter 3 Seek the Global Maximum
Chapter 4 Less Is More: Reduce Choices
Chapter 5 Words Matter: Focus on Your Call to Action
PART II IMPLEMENTING A/B TESTING: PLAY-BY-PLAY GUIDE
Chapter 7 Choose the Solution That's Right for Your Organization
Chapter 8 The Cure for the HiPPO Syndrome
Chapter 9 The A/B Testing Dream Team
Chapter 10 Iterate, Iterate, Iterate
PART III ADVANCED TOPICS IN A/B TESTING
Chapter 11 How A/B Tests Can Go Awry
Chapter 12 Beyond the Page: Non-Website A/B Testing
Chapter 13 Personalize, Personalize, Personalize
Appendix 1: 60 Things to A/B Test
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.