August 2013
Intermediate to advanced
208 pages
3h 8m
English
Content preview from A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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PARTII
Implementing A/B Testing: Play-by-Play Guide
You've seen what A/B testing can do, and you've explored some of the key principles for getting the most out of A/B testing in your own business. There's one final principle: start today. Where Part I of the text focused on what to test, Part II discusses how to implement testing within the framework of your organization. Although it seems like a simple concept, we know it can sound a bit daunting, so we provide you with all the information you need. Let's go.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.