A New Vision for Personal Transportation

The authors argue that applying smart data and the principles of mass customization to transportation ecosystems will enable new business models — and fundamentally change the way we travel.

Transportation is one of the largest sectors of the global economy. It is also one that is changing rapidly. Smartphones and Internet-based technologies have helped launch and enable new business models like Uber, Lyft, and car2go. Even self-driving cars are no longer science fiction. But the future of transportation — what we call mobility — will go far beyond these developments.

This article is based on our research and experience in mobility and customization. One of ...

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