About the Author
ROGER L. MARTIN was named the world’s number one management thinker in 2017 by Thinkers50, a biannual ranking of the most influential global business thinkers. He serves as a trusted strategy adviser to the CEOs of companies worldwide, including Procter & Gamble, Lego, and Ford.
Martin is a Professor of Strategic Management, Emeritus, at the University of Toronto’s Rotman School of Management, where he served as dean from 1998 to 2013. In 2013 he was named global Dean of the Year by the leading business-school website, Poets & Quants.
Martin is the author of twelve books, including Creating Great Choices, written with Jennifer Riel; Getting Beyond Better, written with Sally Osberg; and Playing to Win, written with A.G. Lafley, ...
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