Chapter 4

Developing Your Marketing Campaign and Calendar

Like game development, you should plan and schedule your marketing well in advance. This should include activities well past your game’s launch date. Once you have the fundamentals from Chapter 2 in place, you can begin to create your plan—including marketing and sales goals, major marketing milestones, budgets, events and tactics.

Chapter Objective:

Learn how to create the marketing plan for your game—outlining key information to determine your plan development.

When to Begin Thinking about Marketing

Now! You should really begin thinking about marketing for your game at the same time ...

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