Like game development, you should plan and schedule your marketing well in advance. This should include activities well past your game’s launch date. Once you have the fundamentals from Chapter 2 in place, you can begin to create your plan—including marketing and sales goals, major marketing milestones, budgets, events and tactics.
Learn how to create the marketing plan for your game—outlining key information to determine your plan development.
Now! You should really begin thinking about marketing for your game at the same time ...