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A Primer on Consumer Behavior
book

A Primer on Consumer Behavior

by David W. Stewart
July 2018
Beginner content levelBeginner
140 pages
3h 14m
English
Business Expert Press
Content preview from A Primer on Consumer Behavior

Index

A. C. Nielsen, 86

advertisement, 4

affect/feelings (attitudes), 29

affect referral rule, 55

allocation decision, 37

alternative solution, evaluation of, 4243

archival data, 101102

attitudes and values (psychographics), 14

attitudes, role of, 2831

authorities, buying center, 71

brand decision, 38

Breitling (advertisement), 16

buyer behavior, 1, 2. See also organizational purchasing

consumption, 1112

cultural and subcultural influence, 911

demographic influence, 17

forces acting on, 8

personality and lifestyle, 1316

processes model of, 89

situational influence, 1213

social, group, and situational influence, 11

social stratification and social class, 1718

societal and economic influence, 1617

buying center, purchasing, 6972, 76 ...

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Publisher Resources

ISBN: 9781947441217