A Primer on Consumer Behavior

Index

A. C. Nielsen, 86

advertisement, 4

affect/feelings (attitudes), 29

affect referral rule, 55

allocation decision, 37

alternative solution, evaluation of, 42–43

archival data, 101–102

attitudes and values (psychographics), 14

attitudes, role of, 28–31

authorities, buying center, 71

brand decision, 38

Breitling (advertisement), 16

buyer behavior, 1, 2. See also organizational purchasing

consumption, 11–12

cultural and subcultural influence, 9–11

demographic influence, 17

forces acting on, 8

personality and lifestyle, 13–16

processes model of, 8–9

situational influence, 12–13

social, group, and situational influence, 11

social stratification and social class, 17–18

societal and economic influence, 16–17

buying center, purchasing, 69–72, 76 ...