July 2018
Beginner
140 pages
3h 14m
English
A. C. Nielsen, 86
advertisement, 4
affect/feelings (attitudes), 29
affect referral rule, 55
allocation decision, 37
alternative solution, evaluation of, 42–43
attitudes and values (psychographics), 14
authorities, buying center, 71
brand decision, 38
Breitling (advertisement), 16
buyer behavior, 1, 2. See also organizational purchasing
cultural and subcultural influence, 9–11
demographic influence, 17
forces acting on, 8
personality and lifestyle, 13–16
social, group, and situational influence, 11
social stratification and social class, 17–18