Chapter 3

1. Harley-Davidson USA, Annual Report, 2000.

Chapter 4

1. B. F. Skinner, The Behavior of Organisms: An Experimental Analysis (En-glewood Cliffs, NJ: Prentice Hall, 1938; out of print).

Chapter 5

1. Edward L. Deci, Why We Do What We Do: Understanding Self-Motivation (New York: Penguin, 1995).

2. Alfie Kohn, Punished by Rewards: The Trouble with Gold Stars, Incentive Plans, A’s, Praise, and Other Bribes (Boston: Houghton Mifflin, 1993).

3. John Kotter and James Heskett, Corporate Culture and Performance (New York: Free Press, 1992).

4. James Collins and Jerry Porras, Built to Last: Successful Habits of Visionary Companies (New York: HarperBusiness, 1997).

5. Allan Kennedy, The End of Shareholder Value: Corporations at the Crossroads ...

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