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Accounting and Auditing Research and Databases: Practitioner's Desk Reference by Thomas C. Pearson, Natalie Tatiana Churyk, Thomas R. Weirich

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Researching Industries and Companies

Company research may be needed for a variety of reasons, such as to determine whether potential customers are creditworthy, to determine whether a company would make a good prospect for a strategic business alliance, or as part of the due diligence on a company being acquired. Company research might also exist for investment planning decision making or as part of the process for researching an industry. Company comparisons based on asset or revenue size are often used for determining appropriate executive compensation for similarly sized organizations. The most famous ranking is the Fortune 500 companies.

Industry research can sometimes help member companies stay ahead of changing conditions in the industry. Industry research information varies depending upon the specific industry and database, websites, or hardbound sources used. Some industry reports exist on the web, often as a teaser to sell a full-length report on that industry. A true industry analysis requires compiling data from multiple sources: directories, statistics, government documents, corporate news, and trade publications. Start industry research by finding an industry code for the industry.

Industry Codes

To research an industry start by identifying the industry codes. Knowledge of the relevant industry codes enables one to gather more precise information for the various industries, as well as identifying companies within the industry. The industry codes are provided when looking ...

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