November 2003
Intermediate to advanced
186 pages
2h 50m
English
Content preview from Accounting Demystified
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Chapter 12. Intangible Assets
Intangible assets are assets that have no physical substance. In general, intangible assets are rights or privileges of some sort. The assets that are typically classified as intangible are patents, copyrights, franchises, trademarks, and trade names. It's important to remember that the cost recorded is not the value of the intangible asset, but only the amount spent to acquire it. Let's go back a hundred years or so in time and pretend we are Coca-Cola. We come up with the name Coca-Cola (and Coke), and we think it is kind of catchy, so we decide to use it for our product. We pay a lawyer to file the legal papers necessary to protect the name. Let's say that the cost of filing the papers and paying the lawyer comes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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